Keywords Are the Key to Making your Job Posting Searchable

Keywords Are the Key to Making your Job Posting SearchableKeywords Are the Key to Making your Job Posting SearchableKeywords Are the Key to Making your Job Posting Searchable Evans, SEO ManagerBy some estimates, over 124 million job-related searches are conducted each month on Google.com. That figure doesnt even factor in other major search engines. Clearly, job-related searches can have huge implications for your job listing.is constantly making enhancements to ensure that your job postings are searchable in major search engines. But its you, the employer, who has the most influence on whether your job description is returned in the top of search engine results with the correct keyword paroles.In bestellung for your online job posting to be relevant to search engines, you will need to select the right keyword phrases for your job title and description.This process will also help your listing perform better within search engine as well.Keyword Research is KeyIn order to make your job posting search engine optimized, ask yourself the following questionsWhat phrases are relevant to your job description?What terms might a job seeker search for in order to find a job like yours?To find the answers, brainstorm as many phrases as possible, look at competitor listings and use free keyword research tools on the Web like the Google AdWords Keyword Tool to expand the list of keyword phrases for your listing.Your keyword phrases in your job posting should be specific, notlage general (i.e., sales job may describe the job generally, but financial services sales job would be a better phrase to target.) Also keep in mind that the more general or broad a keyword phrase is, the more competition there will be for it.Other types of keyword phrases to consider in your brainstorm includeCompany/branded/product terms Select phrases that you use in your marketing campaigns and are familiar with job seekers.Location-specific terms Many seekers search on location + job title (e.g., pr oduct manager job in Boston.)Industry-specific terms Are their tools, software or acronyms that are important to the job and your business?Alternative job titles Are there alternative job titles that people may use to describe the same job? (e.g., online marketing manager or Internet marketing manager.)Abbreviations Are there abbreviations for the job title? (e.g., Registered Nurse = RN)Using this pool of keyword phrases, you should then select the most popular and relevant phrases to use in the creation of your job listing. Test your keyword phrases by seeing if they you answer Yes to the following questionsCan I determine the intent of a job posting and of the job seeker simply by looking at the keyword phrase?Will my job listing satisfy the intent of the job seeker if they search this phrase and land on my listing?The Job Title RulesThe Job Title is the most important part of your job listing for three reasonsIt appears in the body as text. Search engines use it to understand wha t keyword phrases your job listing is relevant on.It appears in the browser title tag. Search engines weigh the job title heavily when determining what keyword phrases your job listing is relevant on.The browser title tag also appears as the clickable hypertext in search engine results.Your job title should be compelling, but most importantly, relevant, in order that seekers click on your job listing over others. Here are some guidelinesto helpyou pickyour job titlesThe job title you choose should be a simple, concise title that job seekers actually search on, not a creative hook or title that is only known within your organization.Sales Star Needed is not an effective job title.Instead, choose Sales Representative.The job title should be as specific as possible.Sales is not an effective job title.Instead, choose Pharmaceutical Sales Representative.Indicate the career level of the job in the title if possible.Online Media is not an effective job title.Instead, choose Director of Onl ine Media.If a skill is essential to the job then be sure to include it.Customer Support Representative is not an effective job title.Instead, choose Customer Support Representative Spanish Speaking.Include the job type (Part-time, Temporary, Contract, etc.) if appropriate.Janitoris not an effective job title.Instead, choose Janitor (Part-time).Do not abbreviate job titles.Sr. VP is not an effective job title.Instead, choose Senior Vice President.Include the full job title as well as the acronym.RN is not an effective job title.Instead, choose Register Nurse (RN).Avoid the following tactics as they make your listings appear less professional and spam-likeDeceptive/inaccurate titlesPosing questions in your titlesKeyword stuffing in titlesIncluding the salary or rate of pay in titlesCapitalizing words (unless appropriate) in titlesMentioning No experience required in titlesThe Importance of Keywords in the Job DescriptionSearch engines are only concerned with text, so your job descri ption is your best chance to have your job posting appear in search results is to integrate keyword phrases throughout your job listing.Along with the job title youve chosen, select 3-5 related terms to use throughout the copy to increase the relevance of the page. Do not overuse any keyword phrase. To test for overuse, read the description out loud. If it sounds awkward, reduce the number of instances for that phrase.Here are some additional tips to help you integrate your related keyword phrasesUse bullet points to make the description easy to readThe length of the job description should be at least 150 words (remember, search engines like text) but not too long (seekers dont like to read long descriptions.)Use brand, industry, and occupation-specific phrasesAvoid using internal company jargon or abbreviations that will confuse the readerDo not include the location within the description field job listing templates are set up to automatically monitor the location within the title and meta-tags.Keywords in the Company Description/BoilerplateSince youre companys description/boilerplate is present on all of your job listings, be sure to optimize the keyword phrases used in this copy in a similar way to your job description. Avoid typical marketing fluff and focus on keyword phrases that explain and demonstrate your business and industry and describe your company culture.